About Us
The Odarid Story: From New Zealand to the USA
Odarid was born out of frustration—and love. Back in 1998, Craig Connelly, a New Zealander with a background in chemistry, found himself in a smelly situation. His beloved cat, Maria, had a habit of urinating on the brand-new carpet in his home. Determined to fix the issue, Craig tried every pet store and veterinary product on the market, many of which promised to eliminate pet urine odors using “enzymes” or “good bacteria.” But nothing worked.
Worse yet, the instructions for these products clearly hadn’t been written by anyone who’d lived with a determined, repeat-offender pet. With his home starting to reek and no real solution in sight, Craig decided to solve the problem himself.
Armed with his industry knowledge and a passion for eliminating odors, Craig began experimenting in his own home, testing formula after formula on Maria’s frequent “accidents.” After many long nights of trial, error, and sniff tests, the original Odarid formula was created—and it worked. Not just temporarily, but completely. No more lingering cat pee smell. Maria was relocated to the laundry room (complete with a warm electric blanket), and Craig finally had his fresh-smelling home back.
Encouraged by others facing the same frustrations with ineffective products, Craig offered his formula to friends and neighbors for testing. The feedback was so positive that he left his well-paying job to launch Odarid as a full-time business.
Since then, Odarid has helped customers across New Zealand—from pet owners to professional breeders, boarding facilities, landlords, councils, property managers, and farmers—deal with persistent odor issues. The product became a trusted household name, known for its unmatched effectiveness and backed by a 100% satisfaction guarantee. Odarid now exports to Australia and South Africa and has built a loyal following thanks to its scientifically backed, results-driven formula.
Odarid Comes to America
Daniel and Katie Rock were among those loyal customers. Living in New Zealand at the time, they discovered firsthand how effective Odarid was—especially compared to anything else on the market. When they moved to the United States, they were shocked to find that no American products came close to Odarid’s performance.
So, they did something bold.
Unable to find anything that worked as well for pet odors in the U.S., Daniel and Katie acquired the license to bring Odarid stateside. Their goal is simple: to make the same highly effective, science-based odor eliminator available to American pet owners and professionals who are fed up with products that overpromise and underdeliver.
Whether you’re a frustrated cat owner, a dog breeder, a property manager, or anyone else battling lingering odors—Odarid is now here in the USA, ready to help.