From Carpet Catastrophes to Clean Living: How Odarid Made Its Way to the USA
It All Started with a Cat Named Maria
Back in 1998, Craig Connelly had a problem. His beloved cat, Maria, was using his brand-new carpet as her personal litter box. Like most pet owners, Craig turned to the usual suspects: sprays from the pet store, fancy enzyme-based cleaners from the vet, and just about every odor-control product he could find. But nothing worked.
Worse, the directions for these so-called solutions clearly hadn’t been written by someone who’d actually lived with a cat like Maria—stubborn, repeat-offender, and unfazed by citrus scent deterrents.
Fortunately, Craig had a background in chemistry and a passion for solving tough problems. So, he got to work. He spent countless nights experimenting with formulations in his own home, testing them directly on Maria’s “accidents.” After extensive trial, error, and a whole lot of sniff tests, Odarid was born.
And it worked.
Not temporarily. Not partially. Completely. No more lingering ammonia. No more guessing where the smell was coming from. Maria was moved to the laundry area—complete with a cozy electric blanket—and Craig could finally breathe easy again.
Word Got Out—and Odarid Took Off
Once friends and neighbors started trying the product, the feedback was overwhelming: “This stuff actually works!” Craig took a leap of faith, left his secure job, and launched Odarid.
Over the next two decades, Odarid became a household name in New Zealand. It wasn’t just used by pet owners—it became a go-to solution for:
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Cat and dog breeders
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Pet boarding facilities
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Property managers and landlords
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Animal control professionals
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Farmers (yes, even pig and poultry farmers)
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Tourist operators and car detailers
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And countless frustrated families
Odarid earned its reputation through results, and it quickly expanded beyond New Zealand to markets like Australia and South Africa. Every bottle came with a 100% satisfaction guarantee.
Meet Daniel and Katie Rock: Odarid's Journey to America
Enter Daniel and Katie Rock.
Living in New Zealand, Daniel and Katie were long-time Odarid users. When they moved to the United States, they assumed they’d be able to find something similar on the shelves here.
They were wrong.
Nothing in the US market matched the power and consistency of Odarid. The same frustration Craig experienced in 1998 was now theirs. So, instead of settling for subpar alternatives, they decided to bring Odarid to the U.S. themselves.
Today, Daniel and Katie have officially licensed Odarid for the American market, making it available to families, pet professionals, and anyone else tired of lingering odors and ineffective sprays.
Why Odarid Works (When Others Don’t)
Unlike typical cleaners that mask smells or only handle surface-level stains, Odarid is formulated to break down all components of urine—proteins, ammonia, uric acid crystals, and bacteria. That means no re-soiling, no “coming back” smell, and no cover-up fragrances.
It’s not just for carpets either. Odarid can be used on furniture, flooring, tiles, and more. If it smells bad, Odarid can fix it.
Odarid is Now Available in the USA
If you’ve tried everything and nothing seems to work, give Odarid a try. Whether you’re dealing with a persistent pet, managing a property, or running a kennel, you deserve a product that delivers on its promises.
Daniel and Katie brought Odarid to the U.S. because they believed American pet owners deserved better. Now, it's here—and it’s ready to help.